Empowering Visuals,
Impactful Outcomes
Working closely with Mount Saint Mary's University, I created visually engaging and strategically effective enrollment marketing campaigns. These tailored creative solutions clearly communicated MSMU's empowering academic environment and vibrant campus culture, driving increased student interest and application rates.
Digital Advertising Across Platforms
Designed dynamic and versatile ads optimized for Meta, Snapchat, YouTube, and Connected TV (CTV), ensuring cohesive messaging and visual integrity across all platforms. Each digital touchpoint consistently showcased MSMU’s unique educational strengths and resonated strongly with prospective students.
Responsive Email &
Landing Page Design
Crafted user-centric, responsive emails and landing pages optimized for both desktop and mobile experiences. My clear, impactful designs guided prospective students effortlessly through the application process, boosting engagement and conversion rates.
Strategic Print Campaigns
Produced compelling print materials including innovative mailers and engaging postcards, strategically highlighting MSMU’s distinctive academic programs and community. Attention-grabbing visuals and thoughtfully designed layouts effectively captured and maintained student interest.
Results Driven by Design
Achieved a 16.3% increase in undergraduate applications (from 498 to 579 between 2021–2022).
Realized an impressive 80% acceptance rate, with 16.8% enrollment yield.
Enhanced prospective student engagement through visually captivating and consistently branded campaigns, directly contributing to measurable enrollment growth.
Let's Make Something Great
Ready to collaborate?
Whether it's bold digital campaigns, compelling visuals, or strategic branding, I've got you covered. Let's discuss how thoughtful design can elevate your next project.
